demotivate

demotivate de‧mo‧ti‧vate [diː'məʊtəveɪt ǁ -ˈmoʊ-] verb [transitive]

HUMAN RESOURCES to make people less willing to do their job:

• Delayering (= reducing the number of management levels ) can create insecurity, demotivate staff and lower their morale.

— demotivated adjective :

• As a result of the redundancies, we now have a demoralised and demotivated workforce.

— demotivating adjective :

• Lack of challenge can be very demotivating.

— demotivation noun [uncountable] :

• Demotivation in the workplace leads to a rise in the number of sick days.

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demotivate UK US /ˌdiːˈməʊtɪveɪt/ verb [T] HR

► to make someone feel less interested in and enthusiastic about their work: »

This pay package will deeply demotivate our workers.

»

Staff are demotivated by the constant pressure of impossible goals.

→ Compare MOTIVATE(Cf. ↑motivate)